Etsy CEO Chad Dickerson says he conceived the idea after reading a news article about the dire financial straits of Michigan cities which turned to private “emergency financial managers” to reduce crippling deficits at the expense of local autonomy.
“I thought, ‘why can’t that happen in Portland?’” Dickerson said. “Aside from the zipcode of our office building, Portland has been the bedrock of our customer base for years. Etsy practically invented bird-on-apparel technology, so this is our way of saying ‘thank you’ to a city that literally helped put us on the map by making feather hair-clips and steampunk goggles socially acceptable articles of clothing.”
Dickerson says the first phase of the Etsy Plan will consist of the construction of dozens of LEED-certified, solar-powered arts-and-crafts studios throughout the city, and will employ tens of thousands of the city’s underutilized creative class to design cutting-edge versions of the clothes they’re already wearing.
“By empowering marginalized art school dropouts, bloggers and bass guitarists in the creation of quality goods, we’re lifting them out of poverty, and that’s a wonderful thing,” Dickerson said. “And if they decide to spend their newfound income on our rejuvenating placenta-and-agave body butter, well, that’s even better.”
Subsequent phases of the plan call for outfitting Portland’s homes with knitted “sweaters” to reduce heating costs, designing a rotating seasonal wardrobe for the city’s signature 34-foot-tall Portlandia statue, and reverse-engineering brick-and-mortar restaurants into hemp-powered food trucks.
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